7 Takeaways from SaaStr Europa 2022


I’ve simply returned from SaaStr Europa in Barcelona.

In the course of the two-day occasion, I related with prospects and heard from trade friends, SaaS founders, and the investor neighborhood. I additionally had a chance to take the stage and talk about a subject close to and pricey to my coronary heart: data-oriented product design.

With over 30 hours of content material, greater than 60 audio system, and plenty of inspiring SaaS discuss, there have been a number of learnings and insights gleaned. To summarize although, listed here are my high takeaways from SaaStr Europa:

  1. Prospects anticipate a consumer-grade consumer expertise (UX) now greater than ever, beginning with the onboarding expertise, which ought to be a majority of your product group’s focus, and persevering with with product-led development. However what precisely is product-led development?
  • Very merely put, product-led development (PLG) is a go-to-market movement that depends on a product (and its glorious consumer expertise) to drive an organization’s development and all its funnel phases. The app itself, slightly than advert {dollars} or gross sales outreach, is the engine.
  • Natural discovery, viral loops, and community results play necessary roles. This makes PLG a comparatively cost-effective development technique, not having to depend on hiring extra gross sales reps and spending an even bigger advertising and marketing price range. PLG will more than likely require extra R&D cash to create an incredible product – however then it will possibly scale.
  • PLG can be utilized in tandem with gross sales and advertising and marketing motions. Firms counting on product-led development are selective about the place and when to deploy their toolbox of go-to-market motions – combining these in several methods for various journeys:
    • Begin with a free product expertise, then layer on a sales-assisted monitor for enterprise leads.
    • Start as a sales-led firm, then add a freemium or free trial product a couple of years in.
    • Use the product to drive all web new income. Solely use gross sales and buyer success groups to drive growth income.
  • In case your Web Income Retention (NRR) is way a lot increased (e.g. 115%) than your GRR (e.g. 85%), then it means a phase of your prospects actually love your answer. It is very important pay shut consideration to that phase as they more than likely are your greatest followers, doubtlessly ICPs, and will be nice advocates in your model and product. Happy prospects are your finest ambassadors!
  • Employment traits should not a recession, however slightly a market correction. Asana has recorded 67% income development in 2022 to this point, as an illustration. In line with Jason Lemkin, founding father of SaaStr, and Saravana Kumar, CEO of Kovai.co, solely the “overvalued unicorns” are in danger now, as a result of their development has been unsustainable.
  • Rent leaders who perceive scaling. You want people who find themselves used to scaling and who might help you drive predictable outcomes from a playbook. And if you wish to be sure you can scale in an efficient method, you could put some give attention to aim alignment. 
  • Highlighting your product ROI goes a great distance. It is very important share benchmarks and case research to assist your prospects perceive the added worth of your product/answer.
  • Connecting with folks in particular person may be very highly effective. What SaaStr has proven us this yr is that digital, whereas having expanded over the previous couple of years and permitting us to remain related, won’t ever exchange face-to-face interactions with prospects, companions, and prospects.
  • Hold your eyes peeled for the SaaStr Europa 2022 classes going reside on the SaaStr YouTube web page within the coming weeks to get extra in-depth insights from myself and the opposite SaaS executives, founders, and entrepreneurs!

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