Agriculture, which consumes about 70% of world freshwater, is grappling with elevated water shortage and inefficient irrigation methods. Conventional strategies of irrigation not solely result in wasted water and vitamins, but additionally contribute to decrease crop yields, meals insecurity, and pointless carbon emissions.
Hong-Kong based mostly agriculture expertise startup Full Nature Farms thinks there’s a greater method. At CES 2025, the corporate launched its Rocket 2.0 Good Irrigation Platform, a system that makes use of information and AI to create a 30% discount in water prices, cut back vitality consumption, and enhance crop yields.
CEO Ray Lok based Full Nature Farms in 2019. Earlier than that, he based Evergreens Republic, a USDA-certified natural business aquaponics farm for sustainable farming that garnered consideration from actual property builders and authorities workplaces in search of options for restricted arable land.
Used particularly for vertical farming operations, Rocket 2.0 is a standalone irrigation system that integrates sensors measuring crop yield, soil well being, and local weather with AI and climate forecasts to ship exact, automated irrigation management on a schedule. The Rocket 2.0 guarantees to be a disruptive breakthrough in business farming operations, from landscaping and parks to group farms and vineyards.
Full Nature Farms says its aggressive benefit lies in its in-house developed tech ecosystem, which incorporates automation controllers and software program, LED develop lights, precision develop pipes, a sensor stack, and an built-in farm administration platform.
The startup has made a reputation for itself in its hometown of Hong Kong, the place it makes use of good agtech merchandise to domesticate crops like edible flowers and microgreens for greater than 100 Michelin-starred eating places and resort teams. At this time, Full Nature Farms’s merchandise – together with its Eden 2.0 cultivation system with sensors, LED develop lights, and automatic controls – are being applied throughout Hong Kong, Saudi Arabia, and the U.Ok., however the startup hopes to develop its presence to North America.
Full Nature Farms’ debut of its newest agtech product earned it the CES 2025 Innovation Award within the Sustainability and Power/Energy class, and it comes as funding to the sector has seen a rebound from lows in 2023 and early 2024, per PitchBook information.
