How the CEO of a $5 Billion Firm Constructed a Plan for Success

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Our travels for The CEO Sequence have introduced us to firms of all sizes and scopes, and for this episode, we went to 1 that’s simply large. Zebra Applied sciences is among the most dynamic B2B expertise firms on the planet. They digitize and automate workflows for firms, have roughly 10, 000 workers and do about $5 billion in income. I had the prospect to sit down down with CEO Invoice Burns to learn how he leads such an enormous operation.

Beneath are some highlights of our insightful dialog, which have been edited for size and readability. Watch the complete video above.

World attain

“You see our firm Zebra in on a regular basis life. We’re a digital resolution supplier that allows companies to intelligently join information, belongings, and other people. You see us in a point-of-sale checkout at a grocery store, when a postal employee is delivering a parcel to your home, and in so many different locations. Corporations use our cell units to scan the package deal, get signatures, and issues like that. All the most important retailers world wide β€” 86 % of the Fortune 500 firms β€” are our prospects right this moment. We consider it as retail, transportation, logistics, manufacturing and warehousing, well being care and authorities.”

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The NFL Connection

“As an organization, we assist the NFL. We use the identical sorts of tags that will be utilized in retail or transportation logistics to trace parcels or stock to trace each cleat, each shoulder pad, each helmet worn by a participant. The NFL’s preliminary use case was for fan engagement and to boost the published. After which the newest use instances are actually round defending the well being and security of the gamers.”

The CEO’s Journey

“I began my profession in gross sales, in a big telco gross sales into people like Verizon and others. After which I took a job main Europe, the Center East, and Africa from a gross sales aspect and expanded into advertising and providers and different areas. After which I joined Zebra about 9 years in the past to guide the acquisition piece. Zebra was a billion-dollar specialty printing enterprise. They purchased two and a half billion {dollars} in income from Motorola to the enterprise enterprise and so type of in a single day a $1 billion enterprise grew to become a $3.5 billion enterprise.”

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Management duty

“There’s three legs of the stool, proper? That is how I view the enterprise: our prospects, our workers and our buyers. Finally we’re in enterprise to proceed to develop and to generate income. However you have to do the correct issues first. You have acquired to have the ability to reward and entice and retain one of the best workers world wide. If you happen to try this, you then’ll serve your prospects finest. If you happen to serve your prospects finest, you may develop your topline income and your profitability and your inventory will go up and you will maintain your buyers.”

Main via powerful occasions

“I feel that demand for our providers skyrocketed throughout COVID, after which in 2023, demand reset again to 2019 ranges. So we had been put ready the place we needed to do the traditional issues that the majority companies would do. Take a look at your actual property and your journey prices and all these issues internally. We additionally did issues like voluntary retirement packages. We considered creating new alternatives for individuals throughout the group. It labored out nice, nevertheless it’s at all times arduous to get smaller. It is at all times much more enjoyable to develop. However you have to make these powerful enterprise selections at occasions.”

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Profession recommendation to future leaders

“Nobody else cares as a lot about your profession as you do, but additionally be affected person as a result of it would not occur in a single day. And in the event you’re at an ideal firm and you’ve got alternatives there, there’s nowhere else that you just’re extra revered than inside that firm. They know you’re prepared, so be affected person.”

Try extra profiles of revolutionary and impactful leaders by visiting The CEO Sequence archives.



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