Jersey Mike’s, the fast-growing sandwich chain that ranked #2 within the 2024 Franchise 500, has launched into its first main worldwide enlargement, marking a major milestone in its historical past. The corporate, which started with one location on the Jersey Shore in 1956, has been steadily rising its footprint throughout the U.S. and is now setting its sights on Canada, the place it plans to open 300 new areas over the subsequent a number of years.
“The alternatives are there,” Jersey Mike’s founder and CEO Peter Cancro instructed Entrepreneur in January whereas insisting the corporate’s philosophy will not change. “We’ll broaden internationally, however it’s obtained to be with the appropriate teams, the appropriate folks.”
Jersey Mike’s selected Redberry Eating places, a grasp franchisor that additionally owns Burger King and Taco Bell areas in Canada, to steer its enlargement north of the border.
The choice to enter the Canadian market comes as Jersey Mike’s continues to see robust development domestically — the model has opened 1,000 new shops up to now 5 years. The Canadian enlargement represents the subsequent logical step for Jersey Mike’s, which has turn out to be a dominant participant within the U.S. fast-casual eating area.
Along with the worldwide enlargement, Cancro instructed Entrepreneur the corporate plans to open 1,000 further shops within the U.S. over the subsequent three years, with an eventual purpose of 10,000 total areas. Nonetheless, the CEO was adamant about maintaining the corporate’s enlargement at 13% to fifteen% unit development per 12 months.
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“You do not need to open up so many shops you will begin closing them,” he instructed Entrepreneur. To bolster this regular development, the corporate constructed an infrastructure of space managers to work within the discipline with franchisees from the time they open. “There’s a whole lot of weeks we’ll open 15 shops, and 1725059744 it is not a difficulty or drawback.”
Increasing into Canada additionally displays the rising demand for Jersey Mike’s distinctive product providing. The model has constructed a loyal buyer base within the U.S. by providing a higher-quality various to conventional quick meals. Jersey Mike’s emphasis on group involvement, together with its annual Month of Giving, has additional made it one of the vital in style sub chains within the nation.
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