Katherine Salisbury, Co-Founder and Co-CEO of Qapital — Automating Wholesome Saving Habits | by Anirudh Singh | Wharton FinTech


In in the present day’s episode, I’m joined by Katherine Salisbury of Qapital, an app that empowers customers by supercharging financial savings, investing, and budgeting targets.

Katherine and I cowl a spread of subjects, together with:

Katherine’s Background:
After graduating from Cornell Regulation College, Katherine labored as a financial institution finance legal professional at White & Case and at Simpson Thacher. After that, she turned VP and Counsel at Jefferies Finance. Beginning in 2009, she additionally ran a sports activities company, Friedman & Salisbury Sports activities Administration LLC, together with her accomplice George Friedman. Regardless of this profession success, Katherine and George discovered that they weren’t assembly financial savings targets that they had set out for themselves. Whereas trying to unravel this downside, Qapital was born. Since then, Qapital has helped customers save nearly $3B collectively for his or her private targets.

Katherine discovered that naming financial savings targets, comparable to “Piano” or “Journey to Kenya” helped her lower your expenses extra successfully. This realization was the primary thought behind Qapital. The staff has since expanded from the Nordics to the U.S. market. Whereas scaling, Katherine additionally labored intently with a behavioral economist, constructing wholesome financial savings habits straight into the appliance. The product now detects when customers’ paychecks hit their account, helps automate financial savings, and retains monitor of weekly discretionary spending. Moreover, the app consolidates data throughout different banking and wealth administration accounts.


Katherine Salisbury:
Ten years in the past, Katherine got down to discover a answer to her household’s cash administration complications — one that really aligned with their motivations, targets and life-style. A number of years later, Qapital was born. As we speak, Katherine serves as co-founder and co-CEO of Qapital — an app that empowers customers by placing their private targets on the core of the product, after which supercharging their financial savings, investing, and budgeting efforts with intelligent ideas and instruments rooted in behavioral psychology. Katherine brings 20 years of finance, authorized, and enterprise expertise to Qapital. She graduated from the College of Chicago with honors, studied worldwide enterprise regulation at Bucerius Regulation College in Hamburg, and graduated from Cornell Regulation College. She started her profession as a financial institution finance legal professional on the top-tier worldwide regulation companies White & Case and Simpson Thacher. From there, she was tapped to function VP and Counsel at Jefferies Finance, steering Jefferies Finance by way of the early days of the three way partnership between Jefferies and MassMutual. She then based a world full-service sports activities administration company primarily based in Stockholm & New York Metropolis, the place she specialised in brokering worldwide transfers. In her present function at Qapital, Katherine focuses on product, progress, and enterprise technique. Below her management, Qapital has helped customers save nearly $3 billion collectively for his or her targets. At present, Katherine lives in Stockholm together with her accomplice, co-founder, and co-CEO, George Friedman, and their 4 daughters.


Concerning the Writer:
Anirudh Singh is a second-year MBA Candidate at The Wharton College, the place he’s a part of the Wharton FinTech Podcast staff. He has a ardour for financial improvement, enterprise capital, monetary companies, and all issues FinTech. Don’t hesitate to succeed in out with questions, feedback, suggestions, and alternatives at singhan@wharton.upenn.edu.

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