Kraken wins (once more) at European Buyer Centricity Awards


We’re proud to announce that, for the second 12 months operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We gained the Buyer Perception & Suggestions class and had been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.

Overcoming sturdy competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.  

“We’ve at all times seen shopper suggestions because the driving pressure that powers our total enterprise operation. We perceive that our purchasers are actually our greatest advocates – important to ongoing enhancements to our product providing – and finally to reaching our mission,” stated Ashley Speller, Kraken’s Vice President of Consumer Engagement.

Kraken the only crypto winner within the 2024 ECCAs

Solely 30 European corporations had been nominated for the ECCAs, and we had been the one crypto, DeFi or onchain firm to win or be shortlisted.  

Within the Buyer Perception & Suggestions class, the winner was chosen based mostly on how nicely entrants proved their inner processes successfully analyze shopper wants whereas showcasing how operational modifications are carried out at velocity.

Our award-winning entry centered round Kraken’s “Dust Lined Fruit” initiative, which is an inner escalation platform that leverages shopper insights and straight funnels suggestions, in an actionable format, to government leaders and product managers.

Many groups working collectively towards shopper service excellence

Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our purchasers’ voices are actually heard.

From our Person Expertise Analysis group (which performs a pivotal function in guaranteeing a deep understanding of person conduct, wants and ache factors) to our Social Media Help group (which actively engages with purchasers on social media), many features work together to deliver our purchasers’ suggestions to life. 

Speller continued, “This award is testomony to our tens of millions of purchasers worldwide. We’re dedicated to constantly elevating our requirements in an effort to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.” 

Click on right here to learn extra concerning the European Buyer Centricity Awards and to see the total listing of winners.

These supplies are for common data functions solely and aren’t funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to have interaction in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the worth of any explicit cryptoasset it makes obtainable. Some crypto merchandise and markets are unregulated, and also you will not be protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and it is best to search impartial recommendation in your taxation place. Geographic restrictions might apply.

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