Two-time CIO 100 winner Ostertag additionally particulars Heineken’s distinctive interpretation of digital transformation, and the way it’ll form the technique in 2025 and past. Watch the complete video beneath for extra insights.
On a basic tech repair: After I joined Heineken in 2019, it was clear that massive adjustments have been wanted, beginning with the positioning and understanding of the tech operate on the time. Like in lots of different firms, it was seen as a price issue. The know-how operate was underneath finance, and we weren’t on the similar desk with the opposite key leaders within the firm, on a world, regional, or perhaps a native degree. And that had an affect as a result of the IT technique wasn’t totally built-in and linked to the general enterprise enterprise technique of the corporate. One other key cause why a change was wanted was we have been coming from a really fragmented know-how panorama. We had 3,500 enterprise platforms and options within the firm, 45 ERP options globally, and we had no actual constant standardized view on the place we have been, or tech panorama the place we wished to be. So based mostly on that, a variety of issues have occurred since 2019. As an illustration, we’ve a brand new company operate known as the digital know-how operate the place we’re now on the desk, and we’re represented with leaders like myself and people within the working firms. The technique is now totally linked and built-in to the enterprise technique.
On a digital framework: The number-one precedence is about folks and having the correct folks with the correct capabilities in place. We actually put a variety of effort in digital upscaling not solely throughout the digital tech operate, but additionally within the enterprise on all ranges, inclusive of senior leaders. After which there’s fairly a shift within the firm towards hubs, the place we leverage the ability of them for various functions. In the event you proceed on this vein, different issues we’re doing are digitizing our path to shopper, and creating worth for the enterprise by leveraging information and information analytics. After which we’re simplifying and automating our processes with AI. So we’re specializing in establishing what we name a safe digital spine, which is a full modernization of our know-how panorama that’s geared to our give attention to our clients and worth creation.
