Product Concepts You Can Promote On-line In 2022

Product Concepts You Can Promote On-line In 2022

Searching for on-line enterprise concepts and product concepts you can promote on-line? You’ve come to the suitable place. We have now our ear to the bottom in terms of all issues ecommerce, so we’ve an concept of what’s promoting nicely on-line and how much merchandise are at present on the upward swing.

Whether or not you’re on the lookout for on-line enterprise concepts with out funding or on-line enterprise concepts to run from house, there are some nice choices on this checklist. Even should you’re on the lookout for on-line enterprise concepts for college kids or just simply the very best on-line companies to begin this yr — you’ll discover some nice concepts you can flip into profitable on-line companies.

Not solely will this put up provide you with a number of nice on-line enterprise concepts, however should you’re seeking to truly supply a few of these product concepts so you can begin promoting them on-line, then take the subsequent step and take a look at our directories. That is the place we bought a few of the concepts for this put up — from the suppliers which can be at present already making these merchandise accessible to enterprise house owners.

Concerned with 50 nice on-line enterprise concepts you may promote on-line proper now? Let’s leap into it.

50 On-line Enterprise Concepts: Product Concepts You Can Promote On-line

Planners & Journals

Selling Journals and Notebooks Online

One of many on-line enterprise concepts you may launch this yr are planners, journals, and pocket book merchandise. This product tends to peak round July when folks start trying to find planners for the upcoming yr. Whether or not you create a gratitude journal or a piece planner, there’s an abundance of the forms of merchandise you may create on this area of interest.


North America is the biggest international market in terms of perfume merchandise and in 2021, the worldwide perfume market was value 33.5 billion — by 2027 it’s estimated to be value over 47.6 billion (Supply). With an increasing number of small manufacturers creating their very own fragrances, it’s not only a product left for celebrities and superbrands to develop — anybody can create their very own fragrances with the suitable know-how.

In the event you’re on the lookout for a product concept within the private care business, take into account creating perfumes, colognes, house fragrances, or hair fragrances (sure, that’s a factor!). Simply remember that delivery some fragrances like perfumes and colognes can include challenges as they might not be capable of ship by air, so be sure that to do your due diligence to make sure you can ship worldwide if you wish to promote to the worldwide market.

Area of interest Meals & Beverage Merchandise

Whether or not it’s your well-known hot-sauce recipe or grandma’s favourite cake recipe, you may make your individual meals and beverage merchandise and promote them to the lots. Discover a meals producer to show your bespoke merchandise into sellable gadgets, and even supply meals and beverage merchandise from wholesalers and personal labelers. The world’s your oyster with this home-based business concept! (No pun supposed.)

Sustainable & Earth-Pleasant Merchandise

The subject of sustainability is large proper now, and customers are on the lookout for merchandise that may assist them stay a extra eco-friendly life. Whether or not it’s reusable baggage, non-plastic straws, biodegradable single-use espresso cups, and even beeswax “plastic” wrap, customers are open to making an attempt new and progressive merchandise if it is going to imply residing a extra sustainable life. Consider all of the merchandise you employ every day that aren’t sustainable or reusable and discover a strategy to make the same product that’s. Not solely do eco-friendly on-line enterprise concepts have a worthwhile market to faucet into, however you may be ok with working in the direction of a superb trigger.

Sun shades & Glasses

Sun shades are the kind of product concepts that are comparatively simple and cheap to supply and so they’re small to ship which implies you’ll incur much less in delivery prices. Plus, they’re additionally extremely brandable which makes them an amazing contender for entrepreneurs seeking to begin a brand new enterprise. You don’t need to reinvent the wheel with this enterprise concept, you may simply take the know-how that already exists for sun shades and glasses merchandise and create cool body designs that may attraction to your goal market. On-line enterprise concepts like sun shades are a superb seasonal area of interest product as they’re usually bought in spring and summer time. Many sun shades companies select to promote different equipment or winter seasonal merchandise in order that they’ll capitalize on gross sales yr spherical. Keep in mind, you can at all times begin with a single product and broaden into different verticals as your gross sales develop.

Haircare Merchandise

Haircare is a private care sector that’s selecting up steam proper now as customers have gotten extra conscious of the forms of merchandise they’re utilizing of their haircare routines in addition to the forms of components which can be of their merchandise. There are such a lot of completely different shopper niches inside the haircare business — like customers with color-treated hair, curly hair, skinny hair, or fighting hair loss, and so on. — you can decide a distinct segment and create hair care merchandise particularly for that area of interest should you’re on the lookout for on-line enterprise concepts associated to the hair business.

Protein Bars & Vitality Bars

On-line enterprise concepts like protein bars and vitality bars have been rising in recognition for years. They have a tendency to peak across the new yr when persons are investing of their well being and health full-force. Nevertheless, they’re nonetheless widespread almost the entire yr besides December, in line with Google Tendencies. Product concepts you may create embody sugar-free protein bars, diet-based bars, corresponding to keto, paleo, gluten-free, and flavored based mostly on shopper’s favourite snacks, corresponding to cookies and cream.

  • Create your individual protein bars or vitality bars with YouBar!


How to Start a Home Online Business

There are such a lot of several types of homeware merchandise you may promote on-line, together with pillows, towels, bedding, throws, vases, lamps, dishes, furnishings, tiles, and so on. so should you’re on the lookout for home-related on-line enterprise concepts, look no additional. You possibly can manufacture your individual homewares, discover wholesale suppliers, and even dropship some homeware merchandise!

  • For a variety of various homeware merchandise you may dropship, try Gooten

Pretend Flowers

Whereas flower outlets usually promote on-line domestically, it’s also possible to select to promote pretend flowers as your on-line enterprise concept. Whether or not you promote luxurious silk, plastic, or material flowers is as much as you. Take into account making bouquets or centerpieces for weddings as 2022 is ready to be the ‘greatest yr within the wedding ceremony business.’ You may as well select to promote gadgets, corresponding to synthetic flower petals, which could be offered round Valentine’s Day, anniversaries, or for particular occasions like proposals or weddings. You possibly can broaden your pretend flower enterprise by promoting DIY gadgets, arts and crafts merchandise, or wedding ceremony equipment. The chances are limitless.

On a regular basis Carry Merchandise & Small Leather-based Items

On a regular basis carry (EDC) merchandise and small leather-based items (SLGs) are these small gadgets you carry with you on daily basis that you just don’t normally take into consideration however are literally actually helpful. Assume wallets, keychains, laptop computer baggage, pocket knives, bottle openers, cash clips, and so on. There’s a passionate area of interest round these merchandise and customers look to spend good cash on high-quality, stunning, and well-designed variations of this stuff.

  • Work with native craftspeople and leatherwork outlets in your space to create bespoke merchandise for your online business

Cellphone Circumstances

Cellphone circumstances are a steady on-line enterprise concept you may spend money on with low product prices and good retail worth. Whether or not you’re creating customized designs or re-selling widespread designs by way of dropshipping, the alternatives for promoting telephone circumstances are plentiful. You possibly can promote telephone circumstances dropshipped utilizing Spocket or design them your self utilizing Printful. These small merchandise are simple to ship, making them a easy product concept you may launch at this time.

Pet Merchandise & Equipment

Pet Products Online Business

Individuals spend rather a lot on their pets, and there are such a lot of completely different sorts of pet merchandise on the market you can promote on-line. Whether or not you need to design your individual pet merchandise like our readers Tuft & Paw do (head over to our case research on Tuft & Paw to study their pet product enterprise), or create pet equipment like collars and leashes, and even dive into the pet meals business — there are many completely different pet product on-line enterprise concepts on the market. Take into consideration what pets use and wish, or what merchandise would make pet house owners’ lives simpler. Previously couple of years, 3.2 million pets had been purchased making this on-line enterprise concept a viable choice.

Books & Stationery

Books and stationery merchandise aren’t dying out but — though the web world has impacted these industries barely, folks nonetheless like studying bodily books and writing issues down on paper. In the event you’re enthusiastic about books or stationery merchandise, manufacture your individual items or discover wholesale or dropshipping merchandise associated to those industries.

Artwork, Prints & Posters

Selling Art and Photography Online

Artwork is an in-trend on-line enterprise concept. As extra folks spend money on their house renovations, house decor is rising in popularity. Some of the widespread merchandise to promote within the house decor is artwork. Utilizing distinctive pictures and even inventory images, you may promote wall artwork utilizing a web site like Gooten, which additionally ships your artwork on to your prospects. Whether or not you’re a graphic designer, photographer, or have a knack for locating nice designs or images, beginning an internet artwork enterprise is inside your attain.


Not solely can your artwork be printed onto canvases or posters, nevertheless it can be printed onto materials. This can be a fairly area of interest enterprise concept, however there’s a marketplace for fabric-buyers on the market whether or not they’re seeking to make clothes merchandise, house items, or the rest that requires material, so conduct your due diligence and see if there’s potential in your designs within the material world.

Health Merchandise

The health business is booming proper now and customers are on the lookout for fitness-related merchandise to fulfill their train calls for. Merchandise like health bands, mats, gloves, towels, water bottles, trainers, fitness center baggage, athletic gear, and so on. are all in-demand proper now and so they’re merchandise you may manufacture, wholesale or dropship. Health merchandise are mostly bought round January when the resolutioners are prioritizing their well being targets. You possibly can accomplice with health influencers, bloggers, and different health lovers to advertise your merchandise.

Tenting, Out of doors, & Security Gear

There’s a gentle marketplace for tenting gear, out of doors merchandise, and security gear, so if that’s a distinct segment market you’re serious about then discover on-line enterprise concepts based mostly round what you’ll need to see exist. Merchandise like tents, sleeping baggage, transportable photo voltaic panels, out of doors cooking wares, tenting attire, out of doors footwear, first-aid kits, and extra are all viable merchandise to promote on-line inside this area of interest.


The simplest strategy to spot widespread on-line enterprise concepts is to look in the direction of what celebrities and influencers promote. Many widespread celebrities have been creating make-up traces. Kylie Jenner, Kim Kardashian, Rihanna, and plenty of widespread YouTubers have created their very own traces. Whereas the make-up business is extremely aggressive, it additionally signifies that there’s a big viewers as nicely. The make-up business is anticipated to be value $716 billion by 2025 up from $483 billion in 2020.

  • Make-up kits and lip kits are usually the product concepts with probably the most potential


Clothing Online Business Ideas

Clothes is at all times a preferred enterprise concept and the clothes business isn’t going wherever quickly. You possibly can manufacture your individual clothes merchandise or you may curate clothes merchandise from completely different wholesale suppliers to create your individual on-line boutique, or you may even dropship clothes merchandise (and different merchandise!) like t-shirts, leggings, clothes, shorts, and swimwear from suppliers like Printful.


Crystals are positively a trending product proper now, however they’re majorly in-demand by folks serious about their therapeutic properties and/or ornamental attraction. Promoting crystals of their uncooked kind is one enterprise concept, or pondering of how to include crystals into different merchandise or equipment.

  • To get began, educate your self on the several types of crystals and the completely different therapeutic qualities they’re believed to have

Personalised Merchandise

Shoppers love personalised merchandise, and personalizing all forms of merchandise from water bottles to pens vacation equipment like ornaments or stockings are all in-demand in the intervening time. Consider the merchandise that customers in your goal market would like to have personalised and discover a strategy to make {that a} actuality for them.


Running a Jewelry Online Business

Beginning a jewellery enterprise could be extraordinarily profitable, and there’s a lot freedom to create the form of merchandise you need to exist. Both make jewellery merchandise your self, supply them from wholesale suppliers, or work with a producer to create your particular designs for you.


Skincare is a big enterprise, and area of interest skincare manufacturers that meet shopper calls for have numerous potential to construct a passionate viewers. You possibly can supply skincare merchandise via manufacturing, non-public labeling, and wholesaling however should you’re serious about creating skincare merchandise, be sure that to analysis and perceive the legal guidelines and rules each in your space and globally so that you meet all the necessities. Delivery skincare merchandise may also include some particular guidelines and rules, so make sure to look into that, too.


Sara Blakely not too long ago offered a majority of her shapewear firm making her a billionaire. Kim Kardashian has additionally not too long ago created a shapewear model known as SKIMS. Shapewear has been a preferred product for just a few years making it a viable choice for anybody seeking to spend money on serving to ladies showcase their silhouettes.


Shoes Online Business Ideas

One other regular on-line enterprise concept that’s not going wherever, you probably have shoe designs that may attraction to your goal market, then why not create a shoe model! There are all forms of shoe merchandise on the market you can create your individual variations of with a producer, or supply footwear by way of wholesalers and even dropshippers to promote on to your prospects.

Hair Extensions

Hair extensions are a preferred hair accent that give the looks of longer and fuller hair. This on-line enterprise concept has nice margins permitting you to earn a large revenue. You possibly can promote this on-line enterprise concept by creating YouTube movies round hair tutorials, promoting your model to native salons, or partnering with influencers who spotlight your hair extensions with their followers on social media.

Board Video games & Card Video games

There’s a passionate market of board sport lovers on the market and the nice factor is that there’s normally at all times room for an additional board sport or two in everybody’s assortment. Taking the time to make up a board sport that appeals to a distinct segment or goal market generally is a profitable enterprise concept.


The time period “cardboard” will get roughly 229,000 month-to-month searches around the globe in line with Ahrefs. With ecommerce gross sales drastically rising and anticipating to develop in coming years, product packaging gross sales can even be on the rise. Promoting cardboard packing containers generally is a extremely viable business for these seeking to capitalize on the ecommerce development. Past ecommerce, cardboard can be used for packing packing containers when folks transfer or retailer gadgets.


How to Start a Watch Online Business

That is one other home-based business concept that’s changing into an increasing number of saturated as time goes on, nevertheless, there’s nonetheless potential to interrupt via and develop into a prime participant on this business should you hearken to your audience and make the form of watch merchandise they’re on the lookout for. Take into account every part that your area of interest viewers desires from their watches and create watches that meet their wants.


Swimwear is a gentle market that has the potential to be “niched down” to attraction to focused shopper teams. If creating swimwear merchandise appeals to you, take into consideration how the designs, materials, look, and features of your swimwear merchandise could be created to attraction to sure shopper demographics. Since swimwear is a extremely saturated business, narrowing your focus will assist you stand out and survive within the market. This seasonal product could be supplemented with winter equipment so you may promote merchandise yr spherical. You may as well create an equipment, clothes, or beach-themed retailer, so you may broaden your retailer into different verticals.

Snacks & Sweet

Shoppers like to snack, we don’t need to let you know that! New snacks and sweet are at all times welcome within the meals business, and snacks that meet dietary preferences or restrictions have the potential to construct passionate followings round them. Additionally, take into account whether or not your snack or sweet merchandise may very well be made with native components to extend the attraction inside your native space.

  • Reference the Meals & Beverage part of our Producers Listing to search out suppliers that develop snacks and sweet merchandise

Cleansing Merchandise

With cleansing merchandise selecting up steam all around the world, the rising curiosity on this market is asking for brand spanking new and progressive merchandise to fulfill shopper demand. Take note of what customers need from their cleansing merchandise and take a look at cleansing merchandise and traits in different elements of the world to see should you can deliver these product concepts or traits to your space. There’s a lot potential on this business and if it’s one thing you’re serious about, there are many on-line enterprise concepts to be dropped at life right here.

Residence Enchancment

Residence gross sales maintain climbing and so do renovations. Promoting house enchancment is a superb on-line enterprise concept for 2022. You possibly can promote widespread product concepts corresponding to wooden, drywall, door knobs, mild switches, ground boards, tiles, and way more.

  • Additionally take into consideration complementary product concepts that associate with house renovations, corresponding to mirrors for house gyms, fireplaces, bathe and loo fixtures, and extra

Youngsters Toys

Toys are an internet enterprise concept that’s right here to remain. Shoppers are most certainly to seek for toys round November and December throughout peak vacation procuring. Nevertheless, there are at all times new trending toys that go viral on TikTok and Instagram, corresponding to slime. Your toy retailer could be divided by completely different age teams as many dad and mom store for toys based mostly on their little one’s age. Selling your toys utilizing influencers or viral content material may also help you capitalize on gross sales throughout the vacation rush.


T-Shirt Online Business Ideas

Beginning a t-shirt enterprise is a superb first step should you’re seeking to get your ft moist in ecommerce and be taught the ropes — that’s how so many entrepreneurs began their first on-line companies. It’s a reasonably saturated market so that you’ll need to have a passionate viewers or actually distinctive designs to face out.

Purses, Luggage & Backpacks

That is one other regular market that has a lot potential for various designs and product variations. Plus, there are such a lot of completely different improvements that may be made to those merchandise to swimsuit several types of customers so take that into consideration when making or manufacturing your individual purse, bag, or backpack merchandise.

Instruments, Automotive Components & Equipment

Family instruments like hammers, nails, and screwdrivers or automotive elements and equipment are gadgets you may promote on-line. If that is an business you or your viewers is serious about, both work with producers to create your individual progressive or user-friendly merchandise or discover most of these merchandise by way of wholesalers.


Socks are one other regular market that may be made to swimsuit so many alternative shopper niches, so you probably have attention-grabbing paintings or progressive sock designs, you’ll be nicely in your strategy to competing on this saturated market. These cozy equipment are mostly offered throughout November and December and make nice stocking stuffers (pun supposed). Given their small dimension and low price to fabricate, this generally is a profitable and straightforward enterprise to run from house.

Digital Merchandise

One of many on-line enterprise concepts you may spend money on is digital merchandise. That may take the type of ebooks, trainer assets, funds spreadsheets, on-line programs, inventory images, graphic designs, and a lot extra. Digital merchandise usually price your time as a substitute of a monetary funding, permitting you to earn extra profitably. 

Gardening & Out of doors Merchandise & Equipment

There are all kinds of gardening-related and out of doors product concepts you may promote on-line corresponding to plant pots, gloves, watering cans, hammocks, umbrellas, chairs, and so on. so should you’re on the lookout for seasonal merchandise to promote to plant-enthusiasts or outdoor-loving customers, this may very well be a distinct segment space to look into additional.

Reward Wrapping

How to Start a Gift Wrapping Business

This is likely to be a distinct segment product concept and one which’s usually ignored, nevertheless it’s no secret that the present wrapping business is a giant one and customers spend cash on present wrapping that appeals to them. Take into consideration your audience and what they’re drawn to aesthetically — is it daring colours, glossy designs, neutrals, patterns, and so on.? — and create present wrapping merchandise that they’ll love.

Vacation Decorations

In the event you stay within the suburbs, you may discover that neighbors adorn the surface of their properties for Halloween and Christmas. Promoting vacation decorations, corresponding to garden stakes, lighting, inflatables, and even indoor equipment for the house, corresponding to Christmas timber, could be a wonderful on-line enterprise concept.

  • Take a look at this checklist by Curated Inside on an inventory of Christmas decorations you could possibly promote

Baggage & Suitcases

With the foremost success that has been Away suitcases, this enterprise concept needed to be featured on this checklist. Shoppers are serious about touring in fashion, so creating sensible baggage that meets the wants of customers is a viable market to get into proper now. Take into consideration how one can innovate inside the baggage area to make touring simpler for customers.

  • After just a few years of being unable to journey, many consider 2022 shall be all about ‘revenge journey’ making baggage an amazing product concept.

Non-Alcoholic Drinks

The non-alcoholic drinks market is on the upswing proper now as customers develop into extra serious about consuming much less or no alcohol, so because of this, non-alcoholic drinks like alcohol-free beer, wine, and cocktails are on the rise. The excellent news about this from a enterprise perspective is that there’s probably a lot much less red-tape surrounding the gross sales and delivery of non-alcoholic beverage merchandise than there’s across the alcoholic form, which implies it’s simpler so that you can do enterprise.

  • Reference the Meals & Beverage part of our Producers Listing to search out suppliers to create non-alcoholic drinks

Organizational Merchandise

As customers lean into minimalism and attempt in the direction of extra organized areas, merchandise that assist them obtain which can be in-demand. Organizational merchandise like drawer organizers, cabinet organizers, organizational methods, desk organizers, standing organizers, stacking packing containers, and so on. are all product concepts that customers are utilizing to make their areas clutter-free and extra useful.


A stable product concept that’s stood the take a look at of time, belts are a gentle enterprise concept to consider promoting should you’re within the equipment market. It’s positively a saturated market so that you’ll need to create a product that stands out in customers’ minds however should you can create a novel, high-quality, or useful belt product then you could have an opportunity at measuring as much as the competitors.

  • Discover native leatherworkers and craftspeople in your space to create belt merchandise in your model


Starting a Hat Business

Hats are a tried-and-true accent and there are such a lot of completely different variations on the market whether or not it’s beanies, toques, fedoras, ballcaps, bucket hats, and so on. — there’s a hat product to swimsuit any area of interest. Work with producers to create your individual hat designs from scratch or supply hats from wholesalers or dropshippers to deliver your hat on-line enterprise concepts to life.

Greeting Playing cards

That is one other main business that’s usually ignored and should you’re an artist or graphic designer, it’s an amazing enterprise choice so that you can pursue. Create your individual greeting playing cards with a printing producer or get an area printer to print your designs for you so you can begin promoting greeting playing cards on-line. From birthday playing cards to vacation playing cards, there are various completely different types you can promote. Inspirational playing cards are additionally a preferred product concept you may promote.

Seashore Merchandise

This can be a seasonal product business in lots of locations around the globe the place it’s not sunny and heat all yr lengthy, so if you wish to promote seashore merchandise on-line take into consideration the seasonality swings you might incur. When promoting globally, nevertheless, you might be able to navigate seasonality extra easily should you strategize correctly nevertheless it’s nonetheless value making an allowance for. As for seashore product concepts, assume seashore towels, seashore video games, umbrellas, seashore toys for teenagers, sun-blocking tents, and so on.

Ties, Bowties & Pocket Squares

Product concepts corresponding to ties, bowties, and pocket squares are positively a part of a saturated market, however should you create the suitable designs in your area of interest or have progressive concepts, you could have the potential to face out inside the market. Create your individual ties, bowties, and pocket squares from scratch with a producer or supply them by way of wholesalers or dropshippers to promote on to your prospects.

Area of interest Subscription Bins

Subscription packing containers could be extraordinarily profitable as customers signal as much as your service and pay month-to-month or quarterly to obtain their subscription field so should you can devise a theme in your packing containers and curate merchandise to place in them, you could have nice business-building potential. We advise selecting a selected area of interest subscription packing containers theme so as to stand out amongst all the opposite subscription packing containers which can be accessible in the marketplace, and so you may construct a devoted following of customers serious about that theme. Meal supply kits are additionally a preferred subscription field product concept, notably for specialised diets, corresponding to keto, paleo, and extra.

  • Cratejoy is a platform you should use to launch and promote subscription packing containers on-line


Stickers are positively a distinct segment product, nevertheless, there’s a passionate market of sticker lovers who use them for adorning their stationery merchandise, or for academics who use them for his or her college students, and there’s even a rising market of “stickers for adults” that say humorous issues or reference pop-culture memes. There’s numerous potential within the sticker market so if it pursuits you, it’s value trying into.

Begin a Market

One other on-line enterprise concept that works for thus many alternative industries is to create an internet market the place sellers and customers converge to purchase and promote items. In the event you’re not sure of what marketplaces are and the way they work, we advocate testing our Tips on how to Begin an On-line Market weblog put up for all the main points, however some widespread examples embody Etsy and Amazon. Digital merchandise can be offered by way of on-line marketplaces like they’re on Artistic Market and Filtergrade (see our Filtergrade Case Research right here to be taught extra about the way it was based). In the event you don’t essentially need to be the one promoting merchandise your self, you may at all times create an internet market the place sellers can promote their items and you’ll earn a part of the income from every sale.


There you could have our roundup of fifty on-line enterprise concepts so you may promote merchandise on-line! If this gave you all of the inspiration you wanted to place the gears in movement to begin your on-line enterprise, then head over to our On-line Retailer Set Up weblog put up and our Launch Guidelines to be taught in regards to the subsequent steps to get your retailer up and working.

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