Reddit Is a Advertising and marketing Goldmine

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Reddit Is a Advertising and marketing Goldmine


Reddit is a rising supply of leads and insights for seemingly any enterprise. Reddit posts rank organically for a lot of Google queries and seem incessantly within the “Discussions and boards” search end result part.

The posts — all user-generated — reveal model consciousness, sentiment, and way more.

Listed here are 4 AI instruments to go looking, analyze, and summarize content material on Reddit.

1. GummySearch

GummySearch analyzes Reddit to:

  • Find and join with prospects,
  • Search with superior filters,
  • Observe key phrases associated to a enterprise,
  • Summarize and extract insights from posts.

To begin, search Reddit utilizing a number of key phrases and choose Subreddits to interact with. GummySearch will then create a dashboard and assign classes to the lively discussions, enabling additional discovery.

Filtering by key phrase additionally gives a fast abstract of each thread and a hyperlink.

Screenshot of a GummySearch dashboard.

GummySearch creates dashboards based mostly on the question and assigns classes to the lively discussions. Click on picture to enlarge.

GummySearch helps monitor Subreddits and have interaction with discussions related to your organization or product. It’s useful for studying prospects’ ache factors, brainstorming content material concepts, and producing gross sales leads.

The free plan is proscribed to 50 searches. Paid plans begin at $29 a month and embrace key phrase alerts, content material insights, Subreddit evaluation, and extra.

2. Advertising and marketing Blocks

Advertising and marketing Blocks is an AI-powered content-generation suite that integrates with Reddit. Enter a key phrase, and the device will pull associated dialogue titles from Reddit and add them to an on-platform content material temporary. It then generates an AI response to these titles.

Screenshot of output from Marketing Blocks

Advertising and marketing Blocks pulls associated Reddit discussions based mostly on the inputted key phrase. Click on picture to enlarge.

Advertising and marketing Blocks is useful for addressing prospects’ considerations and ideas, unavailable through conventional key phrase analysis.

Paid plans begin at $47 monthly with a free five-day trial (bank card required).

3. GigaBrain

GigaBrain searches Reddit by key phrase and summarizes the findings utilizing generative AI. Clicking on any listed Subreddit allows extra filtering. Additional down is the record of threads and feedback based mostly on the question, to research and condense.

Screenshot of GigaBrain output for

GigaBrain searches Reddit by key phrase (“What’s Godaddy”) and summarizes the findings utilizing generative AI. Click on picture to enlarge.

GigaBrain reveals discussions on Reddit for a model, merchandise, and opponents. It’s additionally useful for locating the phrases and phrases of customers to incorporate in your personal content material.

GigaBrain is a cloud-based platform with a companion Chrome extension. Each are free.

4. Profiler

Profiler is a free AI-powered Chrome extension to research the exercise of any Reddit consumer, streamlining outreach and viewers analysis.

I ran the device on a consumer profile. Listed here are the outcomes:

  • Pursuits: The consumer is focused on podcasts (particularly “LightsCameraPodcast”), film and tv discussions, sports activities commentary (e.g., “PardonMyTake,” “barstoolsports”), and appears to have a selected give attention to “KingOfTheHill,” “LOTR_on_Prime,” and native Connecticut matters.
  • Career: Indicated being a former instructor in 2018; present occupation unknown.
  • Sentiment evaluation: General combined sentiment, with many detrimental feedback (“hate,” “silly,” “fear,” “dangerous”) balanced with some optimistic expressions (“thanks,” “nice,” “love,” “superior”). This consumer expresses robust opinions with a humorousness.
  • Political leanings: No express political stance noticed, however doesn’t shy from harsh criticism, which can indicate skepticism towards numerous topics.
  • Psychological traits: Essential, candid, presumably coping with a previous of loneliness or dissatisfaction (e.g., from the heartfelt submit in regards to the podcast). Makes use of humor as a coping mechanism. Opinionated.
  • Gender: Seemingly a male given using “brother” and different context clues throughout the feedback.
  • Faith: No direct info offered.
  • Origin/ethnicity: Seemingly American, particularly from or has lived in Connecticut, as evidenced by repeated references.
  • Conduct patterns: Engages incessantly with entertainment-related content material, is essential of media content material, and sometimes interacts in neighborhood discussions with humor and sarcasm.
  • Bot or human: Human consumer based mostly on the range and private nature of posts and feedback.
  • Different: Engages predominantly in communities related to standard tradition and leisure. Appears to understand humor but in addition has moments of significant reflection. Previously engaged in a long-distance relationship and confronted private struggles, which he overcame with assist from his podcast neighborhood.



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