The reason why you must supply Purchase Now Pay Later in your on-line retailer — Enterprise Growth (2022)


India ranks third on the checklist of nations making the best proportion of purchases utilizing the BNPL plan after Indonesia and Mexico. Whereas the nation’s BNPL market is presently pegged at $3-3.5 billion, it’s estimated to achieve the $45-50 billion mark by 2026
Furthermore, it’s secure to say the pandemic has propelled the expansion of BNPL companies within the nation owing to the massive enhance in on-line purchases and diminished disposable earnings. So as to add to the checklist of causes for a BNPL integration, the variety of customers within the nation is predicted to rise to 80-100 million prospects by 2026 from the present 10-15 million.

5 methods your on-line enterprise can profit from BNPL

Whereas we predict plug-and-play ought to be your current fee philosophy with BNPL, listed here are some particular advantages retailers would get pleasure from from the implementation:

1. Potential to drive extra gross sales

Regardless that on-line purchases are on the rise, shops that provide BNPL can have as much as a 25% enhance in high-value product transactions. Consider it like this – prospects would extra possible be tempted to purchase a product that prices 5,000 rupees if they may break up the fee into 5 installments of 1,000 rupees. 

Feels like a pretty deal, doesn’t it?

A professional-tip: Spotlight the numerous fee choices on the product pages so your prospects don’t must ponder a lot. Consider it like this: Your checkout web page is the mark earlier than the end line. Getting prospects to the mark might be as simple as a brief run however ensuring they cross the end line is a activity. So the sooner you get them to the mark, the lesser time they’ve to vary their minds.

2. Boosts common order worth

You wouldn’t anticipate a buyer to buy 20 merchandise in a single go or spend quite a lot of 1000’s in a single transaction, proper? However BNPL facilitates this by encouraging them to purchase extra and pay at their comfort. This, in flip, boosts the common order worth (AOV) and leads to elevated earnings. Furthermore, ZestMoney’s latest BNPL report affirmed that manufacturers providing pay later choices noticed a 160% enhance in AOV.

3. Gives minimal danger for the service provider

BNPL suppliers pay you, the service provider, immediately and take full accountability for non-paying prospects. This reduces your danger and fulfills the client’s needs thereby presenting a win-win scenario for everybody concerned. 

4. Guarantees buyer loyalty

The monetary flexibility obtainable at checkout helps flip prospects into loyalists at an accelerated charge. The opportunity of paying later offers prospects each purpose to remain and keep away from on the lookout for various manufacturers with higher offers. That is more likely to enhance the time a buyer spends with you all through their life and will increase buyer lifetime worth for you. 

If you present prospects flexibility, you primarily ship a optimistic buy expertise which additionally ensures a discount within the variety of deserted carts and will increase buyer retention.

5. Gives the next conversion charge

Greater buyer retention ultimately results in an increased conversion charge that helps optimize the method and additional the underside line. Fast and efficient implementation of BNPL as a fee choice may help develop an edge over opponents. 

Whereas the assurity of gaining these advantages vastly will depend on the BNPL phrases supplied by the third-party supplier and your corporation processes, this integration virtually makes the fee course of frictionless.

How can companies supply BNPL on their on-line shops?

Purchase Now Pay Later can simply be referred to as the ‘one-click surprise’ with the interface and know-how that Shopify supplies. You should utilize the beneath software and get began immediately.

Simpl – Pay in 3 messaging

Simpl presents two apps on the Shopify App Retailer that will help you configure the Simpl Pay-in-3 product:

  • Show/Messaging app to allow the show of the Simpl Pay-in-3 messaging on the product web page or the check-out web page. It helps point out to prospects that they’ll avail or discover a BNPL choice for a selected product.
  • Funds App which is to be put in to activate the Simpl Pay-in-3 fee methodology on the Funds display.

Simpl merely helps improve buy safety, enhance cart conversion charge and enhance the basket measurement whereas serving to you receives a commission upfront whereas providing all-around flexibility.

You possibly can flick through extra choices within the Shopify app retailer and get began in your BNPL journey now.

Implement now, profit later with BNPL

Barter, foreign money change, money on shipy, bank cards, debit playing cards, on-line fee, web banking, on-line wallets and now BNPL. Getting on the pattern wagon has solely benefitted retailers, whether or not they’re conventional goldsmiths or modern-day D2C retailers. 

To permit prospects to bask within the glory of retail remedy, retailers have to reduce the quick burden on their pockets. That’s why our BNPL mantra – Implement now, profit later!

As soon as carried out, you’ll really feel like a long-term investor whose greatest inventory is BNPL which provides enormous returns over a protracted time period. Whilst you weigh the professionals and cons of investing, allow us to make a compelling case for you.


  1. Results in larger gross sales, will increase conversion charges and reduces cart abandonments
  2. Gives the next common order worth whereas posing a minimal danger to the enterprise proprietor
  3. Offers larger monetary flexibility that in the end results in elevated buyer retention and loyalty
  4. Appeals to a technology that can decide the way forward for manufacturers and their fortunes

Advantages apart, BNPL just isn’t a one-size-fits-all answer. Whereas it may be tailored to the enterprise vertical and the viewers, ensuring that you simply don’t lose your model id is essential. As an illustration, the fee choice makes luxurious merchandise accessible to a bigger group of consumers however it could contradict the model’s messaging and essence. Nonetheless, if these manufacturers need to goal a youthful viewers, BNPL turns into an efficient choice.

To usher in your A-game, it’s essential to correctly combine your BNPL answer into your retailer. Listen as we checklist down just a few ideas that can allow you to benefit from BNPL in your on-line retailer.

  1. Know your target market. In case your buyer is not within the pay later choice, the combination could have the alternative impact.
  2. Earlier than finalizing a BNPL supplier, examine their credibility, installment phrases and transaction limits. If you happen to agree with their signup, combine and begin enjoying.
  3. WE NOW OFFER BNPL PAYMENT OPTIONS! Did that come throughout too loud? Nicely, it ought to! Spotlight the fee choice on touchdown pages, product element pages and checkout pages.
  4. If you happen to cope with high-cost transactions every day, use social media advertisements & educate your viewers concerning the flexibility of BNPL.
  5. Practice your workers to assist clear buyer doubts and arrange a devoted assist staff to reply any BNPL question.
  6. Preserve monitor of RBI’s regulatory updates and fintech tendencies to be sure to’re on the fitting path in terms of BNPL.

Whereas BNPL could be the pattern, you’ll want to take a look at different fee choices that may be supplied to remain forward within the recreation and win prospects.

Folks additionally ask

1. How do I select the fitting BNPL supplier?

Selecting a supplier might be difficult particularly when there are a number of nice choices. Ask your self these 5 inquiries to make your choice simpler. 

  • Is it a very good match for my enterprise?
  • Does it present most alternative and suppleness for my prospects? 
  • Will it assist in increasing my buyer base?
  • Will it increase my buyer retention and long-term worth?
  • Does it ship the most effective buyer expertise? 

In case your reply to all these questions was a sure, you’ve gotten your answer!

2. That are the most effective Purchase Now Pay Later apps in India?

There are lots of choices obtainable on Shopify. Among the hottest in India embody:

3. How can small companies profit from BNPL?

BNPL encourages purchases that will not have been made within the absence of a simple installment methodology. This fee methodology helps goal prospects with out bank cards and retarget cart abandonment. Furthermore, statistics present how providing BNPL leads to repeat month-to-month transactions.

4. What are some cons of BNPL for on-line shops?

No fee choice is ideal. Equally, BNPL comes with its personal challenges and limitations like greater transaction prices, points with in-store integrations and complicated supplier phrases. 

Nonetheless, as a brand new fee various right here to revolutionize the business, there may be room for enchancment. BNPL suppliers everywhere in the globe are extremely optimistic about developing with resolutions to assist companies and finish prospects alike.

5. Do it’s important to pay curiosity on Purchase Now Pay Later?

A minimal curiosity charge is levied on consumers which differs from supplier to supplier. Whereas prospects are supplied zero-interest or interest-free durations by a number of suppliers, companies providing BNPL must pay a minimal transaction charge on the general buy price of every order.

6. How does Purchase Now Pay Later differ from a bank card?

BNPL purposes are prompt, don’t require exhaustive checkups of the credit score historical past, haven’t any hidden charges and entail rates of interest decrease than bank cards.

On the flip aspect, for companies, BNPL suppliers have comparatively simpler onboarding processes, supply customized companies to accomplice retailers and supply the pliability of designing fee applications that greatest fit your target market, a facet lacking with most bank card corporations.

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