Whereas Meta lures TikTok creators to Instagram and Fb with money bonuses, its X competitor Instagram Threads is now making issues simpler for creators, manufacturers, and others who want extra skilled instruments to handle their presence on the app. On Thursday, Instagram head Adam Mosseri introduced a small handful of latest options coming to Threads, together with a technique to schedule posts and consider extra metrics inside Insights.
In a submit on the social community, Mosseri shared that customers would now have the ability to schedule posts on Threads and consider the metrics for particular person posts inside the Insights dashboard. This provides a manner for Threads customers to trace tendencies, together with their views, variety of followers and geographic demographics, quantity and sort of interactions, and extra, for a given time interval.
The scheduler, in the meantime, may be accessed from the three-dot menu on the composer, Threads says in a submit. Right here, you’ll faucet “Schedule,” then select a date and time, then “Schedule” once more to substantiate. The scheduled posts will seem in your drafts folder, the place you possibly can edit or delete them earlier than they go dwell.
As well as, he stated that Threads is including a brand new characteristic that enables customers to “mark up” a submit they’re resharing so that they embrace their very own inventive take. Whereas Mosseri didn’t elaborate on what which means or share an instance, earlier findings from tech fanatic Chris Messina point out that Threads will add a brand new icon subsequent to the buttons for including images, GIFs, voice, hashtags, and extra that present entry to this characteristic.
The squiggle icon, when clicked, takes customers to a display the place they’ll select between instruments like a highlighter pen or arrow instrument, which might enable them to attract instantly on a Thread submit. This characteristic was additionally noticed final week by Lindsey Gamble, who posted on Threads to point out the characteristic in motion.
It’s an odd type of addition for Threads, on condition that customers are extra typically sharing one thing clipped from the net, like a information article, the place they’ve added a spotlight or underline in a screenshot. There hasn’t been a lot shopper demand for a instrument to mark up Threads’ posts instantly.
Nevertheless, the characteristic does supply Threads customers one thing distinctive, in comparison with social networking rivals like X, Bluesky, and Mastodon — and that may very well be the purpose.