Tips on how to customise a WooCommerce product web page

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Tips on how to customise a WooCommerce product web page


To successfully showcase your items on-line, you’ll want product pages which can be visually interesting and simple to navigate. The default WooCommerce template gives the necessities, however you could be in search of further options to accommodate the distinctive wants of your on-line retailer and match your fashion.

With built-in customization instruments just like the block editor and Website Editor, WordPress allows you to make important modifications to your WooCommerce product pages with out intensive growth experience. Plus, you will get particular design options and added performance with totally different WooCommerce extensions. Or, when you’re a extra skilled WordPress person, you possibly can modify your WooCommerce product pages utilizing {custom} code.

On this submit, we’ll have a look at the default WooCommerce product web page and speak about why you may need to customise it. Then, we’ll present you three alternative ways you can begin customizing WooCommerce product web page templates. 

What’s a WooCommerce product web page?

Whenever you set up it in your WordPress web site, the WooCommerce plugin immediately creates a Store web page the place you possibly can record all of your merchandise. If a customer clicks on any merchandise in your catalog, they’ll be taken to the corresponding product web page. The structure of this web page will largely rely in your theme, however it should include some important details about the product. 

You’ll be able to add or edit this data by navigating to the Merchandise tab in your WordPress dashboard, finding your merchandise, and deciding on Edit Product. Alternatively, you possibly can click on on Add New to create a brand new product.

Begin by including a product title and product description. On the precise, you possibly can connect a product picture.

Should you scroll all the way down to the Product knowledge part, you’ll see you could create easy merchandise, grouped merchandise, variable merchandise, or affiliate merchandise. Right here, you may also configure delivery settings, attributes, linked merchandise (for cross-sells), and extra.

Tips on how to customise a WooCommerce product web page

On this web page, you may also select a class on your product and add tags. These options allow clients to navigate your product catalog with better ease. 

Whenever you’re completed configuring a product, hit the Replace button. Right here’s what a default product web page may appear like on the entrance finish:

product listing for a WordPress pennant

As you possibly can see, this WooCommerce product web page comes with the necessities for promoting your items on-line. Observe that the template you see on the entrance finish of your website would be the identical for all merchandise. 

Why it is best to customise your WooCommerce product web page

So, why do you have to customise the WooCommerce product web page if it really works simply nice? 

Properly, maybe you don’t have to in any respect.

Should you favor a minimalist design and solely need important options to promote your merchandise, you won’t have to make any modifications. There’s definitely nothing that claims you should customise WooCommerce product pages and the default choices have labored simply nice for 1000’s of profitable retailer house owners. 

That stated, the default WooCommerce product web page design will be limiting. For instance, there’s no choice so as to add different sorts of media, like video recordsdata or variation swatches.

This simplicity may work for some on-line shops. However others will need further options to assist enhance gross sales.

With this in thoughts, it is best to customise your WooCommerce product web page when you’d prefer to:

  • Supply extra choices for patrons. Relying in your product and on-line retailer kind, you may want to supply extra choices for patrons. As an illustration, you can embrace add-ons like reward wrapping, product customization for one-of-a-kind objects, or product bundling for comfort. You may even need to provide wholesale pricing for sure consumers.
  • Present extra details about your product. Whenever you give clients all the required data, it could be simpler for them to decide (and a purchase order). You’ll be able to add a product FAQ tab, variation swatches, 360 pictures, movies, and so on. 
  • Assist your visible model. By including distinctive design options to your product web page, you possibly can additional improve your branding. Ideally, your product web page ought to match your model persona and enchantment to your target market.

All of those extras can contribute to a successful product web page design and enhance your common order worth (AOV)

3 ways to customise the WooCommerce product web page

Now, let’s have a look at 3 ways you possibly can customise your WooCommerce product web page!

1. Utilizing the Website Editor

The wonderful thing about WordPress is that its native options are very beginner-friendly. Because of the Website Editor, you don’t have to know the right way to code so as to create beautiful {custom} product pages in WooCommerce.

With the Website Editor, you’re capable of customise your on-line store utilizing blocks. WooCommerce even has its personal set of blocks, which embrace parts for displaying filters, search bars, greatest promoting merchandise, and extra.

The Website Editor works in a really related option to the block editor. However whereas the latter is used for pages and weblog posts, the Website Editor allows you to customise international parts like your header, footer, and the WooCommerce product web page template. 

Observe you could solely use the Website Editor with a block theme. Should you’re nonetheless utilizing a basic theme, you’ll have to discuss with technique three on this information.

Additionally, the content material for every particular person product web page can solely be modified by going to the Merchandise tab and opening the merchandise within the back-end editor (as proven earlier). What we’re about to do is customise the web page parts and magnificence of your WooCommerce product web page.

To get began, go to Look → Editor and click on on Templates.

Appearance --> Editor --> Templates screen

Scroll all the way down to the WooCommerce part and choose the Single Product template.

selecting the single product template

Then, click on on the pencil icon to open the template within the editor.

editing the single product template

At first, you’ll see that the template is grayed out.

default single product template

Click on on the template space and also you’ll be prompted to remodel the template into blocks. Hit the Rework into blocks button to proceed.

classic template placeholder

Now you possibly can edit your WooCommerce product web page utilizing blocks.

editing the product page with blocks

In case you’re not accustomed to WordPress blocks or the Website Editor, listed here are a number of helpful methods you possibly can tweak this web page:

Change the web page structure

To regulate the web page structure, click on on a bigger block and choose the dad or mum block.

selecting columns on the product page

Your horizontal menu ought to then show arrows that allow you to maneuver that a part of the web page left or proper.

option to move a block left or right

You’re additionally capable of transfer blocks or teams of blocks up and down.

moving description block up

Moreover, if you wish to add a block, simply hover over the realm the place you’d prefer to insert it, and click on on the plus image.

adding a block to the product page

If you wish to modify the structure, including blocks for columns or teams makes essentially the most sense.

You may also make international modifications to the template structure by deciding on it after which opening your block settings.

setting layout options for the product page

Below Format, you’ll have the choice to vary the justification and place of the design. You’ll be able to even rework it right into a “sticky” ingredient — which implies it gained’t disappear when guests scroll down the web page.

Whenever you’re blissful together with your modifications, hit the Save button on the high of your display screen.

Change colours and typography

Whenever you customise fonts and colours in your product web page, you can also make positive the design aligns together with your visible model. 

To switch colours within the Website Editor, select the ingredient you’d prefer to edit and open your block settings on the precise.

block settings screen

The weather you possibly can change will depend upon the block, however sometimes you possibly can modify the textual content, background, and hyperlink colours.

By default, you possibly can select out of your theme’s default colours.

options for block text, background, and links

Should you click on on the realm that claims No shade chosen, you’ll get a shade picker.

color picker for blocks

Right here, you possibly can drag your mouse round to pick a shade. The Website Editor will even let you understand when you’ve picked a poor shade distinction.

adding a custom color to a block

You may also enter particular HEX, HSL, or RGB shade codes. That is very best because it allows you to match your precise firm colours.

Within the Typography tab, you possibly can change the scale of textual content to small, medium, giant, and so on.

To entry extra font settings, click on on the three dots subsequent to Typography.

font size options dropdown

You’ve tons of choices right here. Simply click on to pick them and add them to your Typography menu.

choosing more typography options

You’ll be able to all the time deselect these settings when you resolve you don’t want them.

Add new blocks

Need to add parts to the product web page? The Website Editor makes that potential.

As an illustration, once you’re working a site-wide sale, you can add a banner block to the highest of your template.

adding a banner block

Or if you wish to make navigation simpler for patrons, you may add a search block to the web page.

adding a search bar to the product page

It’s a good suggestion to familiarize your self with the obtainable WordPress blocks and WooCommerce blocks, so you possibly can see what choices you’ve. 

Create a number of sorts of product pages

As you’ve seen, there are a number of methods to customise the WooCommerce product web page template within the Website Editor. The modifications you make might be mirrored on all of your WooCommerce product pages.

However in sure circumstances, you may want a template that’s solely used for a particular product kind or class. As an illustration, you may want a completely distinctive product web page for a brand new merchandise you’re launching. Or, you may need to create a sale web page for a sure product class across the holidays.

To create a number of templates for various functions, go to Look → Editor → Templates. Then, click on on the plus image so as to add a brand new template and select Single merchandise: Product.

template options

This allows you to create a brand new product web page template, however for one merchandise. Choose your required product from the menu to launch the Website Editor.

assigning products to a template

By default, you’ll be prompted to make use of a pre-existing sample. Your first alternative ought to be your normal product web page template.

choosing a pattern

Utilizing a pre-existing sample might help fast-track the design course of. However you possibly can all the time skip this step when you favor to start out from scratch.

Now, when you return to the Templates display screen and hit the plus image once more so as to add a brand new template, you’ll see an choice to pick Class (product_cat).

adding a new template

This template might be for a particular class, like equipment, clothes, or decor. 

Merely select your class and begin constructing your template. The steps are the identical as with the Single merchandise: Product choice.

2. Utilizing WooCommerce extensions

As you’ve seen, once you’re utilizing a block theme, the Website Editor allows you to customise your WooCommerce product web page template in numerous methods, with out touching a line of code. 

Nonetheless, it doesn’t provide the means to increase the performance of the web page. Luckily, there are many WooCommerce extensions that enable you to do that, even when you’re a newbie with out technical abilities. 

On this part, we’ll have a look at some instruments that allow you to switch your product web page with new options. To make issues simpler, we’ve organized these extensions into three use circumstances: for creating superior merchandise, optimizing WooCommerce product pages, and rising gross sales.

Create superior merchandise

In case your on-line WooCommerce retailer gives bespoke merchandise or superior product variations, you may want a WooCommerce extension to facilitate the sale of these things. Under, we’ll discover a number of top-notch choices.

Superior Product Variation
advanced product variation extension

WooCommerce allows you to create variable merchandise by default, however the settings for this stuff could be a bit restricted. 

Should you provide a lot of items in numerous types, colours, or sizes, you may think about using the Superior Product Variation extension. This helps you show product variations extra successfully, so clients will get a greater sense of your choice.

For instance, it allows you to set international attributes to create variation swatches. These swatches can showcase totally different colours, pictures, movies, and textual content, creating efficient product shows

Moreover, the extension permits you to customise your variation galleries and create tables to obviously present the obtainable choices.

Product Designer for WooCommerce
product designer for WooCommerce

Should you promote one-of-a-kind merchandise like {custom} T-shirts or mugs, you’ll want a software like Product Designer for WooCommerce. This extension provides a “Customise Product” button to your web page.

Your clients will be capable of add pictures, clip artwork, shapes, and templates to your merchandise. They usually’ll even be capable of add them to their carts straight from the design web page. It additionally creates print-ready recordsdata, which might help facilitate the manufacturing of {custom} items.

Composite Merchandise
composite products with extras

Composite Merchandise is a strong extension that’s good for on-line shops that course of complicated orders. It helps clients configure a product with a number of components, streamlining the workflow to be as user-friendly as potential.

As an illustration, a skate store might permit clients to construct their very own board in 4 steps, customizing every little thing to their particular preferences. Superior sorting, filtering, and conditional logic make it simple for consumers to seek out what they’re in search of.

The wonderful thing about Composite Merchandise is that it has built-in help for product bundles. Meaning when clients create their distinctive product, they’ll be capable of pull from all of the obtainable objects in your catalog.

Worth by Method Calculator for WooCommerce
Product Price by Custom Formula extension

Some {custom} merchandise require extra assets, like further material or wooden. With out the precise instruments, making a product web page for this stuff will be logistically difficult.

The normal option to promote such a product can be to get in contact with clients with a quote. However this will drastically decelerate the gross sales course of. In actual fact, one of many principal causes that consumers abandon carts is that they will’t calculate the whole price of the order upfront.

That’s the place the Worth by Method Calculator for WooCommerce extension turns out to be useful. With this software, you possibly can add fields with formulation and guidelines to calculate the ultimate worth of a product. This will accommodate distinctive measurements like size, quantity, and extra. 

Wholesale For WooCommerce
Wholesale for WooCommerce extension

If in case you have a big stock, you could be all in favour of providing your objects at wholesale costs. The Wholesale for WooCommerce extension offers you every little thing you want to get began.

You’ll be able to create and handle a number of wholesale person roles and arrange role-based pricing. It additionally comes with a drag-and-drop registration type builder, so you possibly can create a wholesale software.

Moreover, you’ll get the choice to cover wholesale merchandise and costs from common clients. You’ll even get a wholesale dashboard that shows experiences on gross sales, refunds, orders, and extra. This manner, you possibly can see how your WooCommerce wholesale enterprise is progressing.

Optimize product pages

Having the minimal performance you want to promote your merchandise is crucial. However if you wish to create high-converting product pages, you might have to spice issues up.

Listed below are some extensions that may assist enhance your WooCommerce product pages.

360º Picture for WooCommerce
mixer product

When clients are looking for massive ticket objects like home equipment or furnishings, they’ll possible need to get as a lot element in regards to the product as potential earlier than heading to the checkout web page

Whereas complete product specs, static images, and movies can go a great distance, providing a 360º picture might help convey your merchandise to life. 

If in case you have the time to {photograph} your merchandise from each angle, 360º Picture for WooCommerce might help you create this handy visible impact. This extension is very user-friendly and absolutely responsive. 

It additionally comes with navigation controls and gives full display screen mode, so your clients can get have a look at your product.

WooCommerce One Web page Checkout
landing page that says "enable seamless purchases"

A protracted and complex checkout course of is one other one of many principal causes clients abandon carts. So, you may need to streamline the method utilizing WooCommerce One Web page Checkout.

Because the identify suggests, this extension allows you to construct a {custom} product web page that guides consumers on to buy. They’ll add or take away objects to their cart and full cost with out ever ready for a brand new web page to load.

This software is right for websites with fewer merchandise or focused touchdown pages related to advertising campaigns. 

WooCommerce Tab Supervisor
Tab manager extension

Good product descriptions might help enhance gross sales. What’s extra, product-based SEO (search engine optimization) is essential for each ecommerce retailer. You need to use your product descriptions as natural alternatives to include key phrases to assist your website carry out higher in search outcomes.

That stated, when you present your clients with an excessive amount of data, you possibly can overwhelm them. Due to this fact, you may need to make the most of product tabs to current product data in a extra organized manner.

WooCommerce Tab Supervisor might help you do that. It allows you to customise your core tabs and re-order the default tab structure. You’ll be able to even use it to create international tabs, third-party tabs, or distinctive tabs for particular merchandise.

Enhance product gross sales 

Now, listed here are some instruments that can enable you to enhance your WooCommerce gross sales utilizing each conventional and extra refined advertising strategies.

Sale Flash Professional
Sale Flash Pro extension

Creating a way of urgency might help enhance conversions. One good way to do that is by working flash gross sales.

Sale Flash Professional provides this performance to your WooCommerce product web page together with customizable methods to spotlight these gross sales in your website — together with a show of the unique vs. sale worth to make objects look much more engaging.

WooCommerce Wishlists

Round 40 p.c of internet buyers say that their person expertise can be higher if retailers provided wishlists. With a quantity that prime, each on-line retailer ought to have added this performance on their precedence guidelines.

WooCommerce Wishlists offers your clients full privateness management and the power to create limitless wishlists. They don’t even have to fret about registering in your web site, since they will save their wishlist as a visitor.

Product Suggestions
recommended products featuring shoes

Upselling and cross-selling methods are essential if you wish to enhance your total income. Recommending related merchandise is likely one of the best methods to do that.

With the Product Suggestions extension, you’re capable of routinely provide clever options to your clients. As an illustration, the software can show associated merchandise in the identical class or objects which can be ceaselessly purchased collectively.

It may well even generate computerized suggestions based mostly on the consumers’ not too long ago seen historical past. Helpful experiences can even enable you to determine your best suggestion methods.

Product Add-Ons
product add-on options

Product add-ons provide one other refined option to enhance your AOV. This may be particularly helpful for smaller boutiques or on-line shops which can be capable of present a excessive stage of personalization to their orders.

The Product Add-Ons extension helps you do that in only a few easy steps. You’ll be able to incorporate these add-ons utilizing dropdowns, textual content containers, checkboxes, pattern pictures, and extra. 

Whenever you’re utilizing this software, you possibly can apply product add-ons globally or to particular person merchandise. Plus, the extension is appropriate with different common instruments like WooCommerce Subscriptions and WooCommerce Bookings.

Product Bundles
product bundles with instruments

So long as you’ve a handful of things within the catalog of your on-line retailer, you possibly can in all probability profit from providing product bundles. Though WooCommerce doesn’t include this function by default, you should utilize the Product Bundles extension to get it.

This software allows you to bundle each easy and variable WooCommerce merchandise. You’ll be able to even suggest non-obligatory objects and provide bulk amount reductions. Plus, you’re capable of customise the looks of your bundles and bundled objects.

It’s additionally value noting that the extension is appropriate with each bodily and digital items. Meaning it might additionally work for merchandise like on-line programs and subscriptions.

3. Utilizing {custom} code

You may also modify your product web page utilizing {custom} code. This technique is especially helpful when you’re utilizing a basic theme and subsequently don’t have entry to the Website Editor. 

Observe that tinkering straight together with your web site’s theme recordsdata is a fragile course of. Should you don’t have the technical experience, you can find yourself damaging your website and inflicting downtime. 

With this in thoughts, you’ll need to remember to again up your WooCommerce retailer earlier than you proceed. It may additionally be greatest to use a staging website to experiment together with your customizations. 

Then, when you’re able to make your modifications dwell, be certain to use a WordPress youngster theme. This manner, your customizations gained’t be misplaced with any updates to your dad or mum theme.

Now, listed here are some methods you possibly can modify your WooCommerce product web page utilizing {custom} code.

Utilizing {custom} CSS

If you wish to customise the fashion of your WooCommerce product web page utilizing code, CSS is your only option. It allows you to modify issues like colours, fonts, hyperlinks, and extra. 

There are a number of methods you are able to do this. Let’s check out them.

Within the Website Editor

So as to add CSS to your product web page utilizing the Website Editor, go to Look → Editor → Types → Extra CSS.

adding CSS to the Site Editor

You’ll be able to place your code within the Extra CSS field.

As an illustration, if you wish to modify the colour of a product title, you can use a code snippet like this:

h2.woocommerce-loop-product__title, .woocommerce div.product .product_title {

    shade: #ffffff;

    letter-spacing: 1px;

    margin-bottom: 10px !necessary;

}

You’d merely substitute “ffffff” together with your most well-liked shade code. 

Or, when you’d like to vary the font dimension you should utilize this CSS snippet:

.woocommerce div.product .product_title { font-size: 25px; }

Simply be certain to Publish your modifications.

After all, these are only a few easy examples, however the alternatives are limitless. Should you’re all in favour of studying extra, you possibly can take a look at the WordPress documentation on CSS.

Within the Customizer

In case your theme doesn’t help full website enhancing, you’ll have so as to add your CSS code within the Customizer. To do that, go to Look → Customise → Extra CSS.

Advanced product variation extension

CSS will operate the identical manner right here because it does within the Website Editor.

In your youngster theme’s fashion.css file

The final location the place you possibly can add CSS to WordPress is in your theme’s fashion.css file. Once more, you’ll need to work together with your youngster theme to make sure that your modifications aren’t misplaced in updates.

Go to Look → Theme File Editor.

editing CSS in theme files

By default, your fashion.css file ought to be chosen. If it isn’t, merely choose it on the precise hand facet of the display screen below the Theme Information menu.

Then, you possibly can add any CSS to the very backside of the file. You’ll simply have to replace it once you’re completed.

Utilizing PHP

CSS is nice for altering the looks of WordPress, however it may possibly’t enable you to add performance to your WooCommerce product pages. 

To try this manually with code, you’ll want to make use of PHP. You’ll be able to add PHP code to your youngster theme’s features.php file or utilizing a plugin like Code Snippets.

code snippets plugin

Listed below are a number of choices you may need to attempt when you’re an skilled WordPress person or developer:

WooCommerce hooks (actions and filters)

For customers preferring modifying parts of WooCommerce manually, you’re in a position to make use of WooCommerce hooks. These PHP code snippets allow you to hold out “actions” and “filters” to switch your WooCommerce product web page.

Right here’s an instance of a helpful motion:

/**

 * Enable shortcodes in product excerpts

 */

if (!function_exists('woocommerce_template_single_excerpt')) {

   operate woocommerce_template_single_excerpt( $submit ) {

      international $submit;

       if ($post->post_excerpt) echo '<div itemprop="description">' . do_shortcode(wpautop(wptexturize($post->post_excerpt))) . '</div>';

   }

}

Whenever you implement this hook, you’ll be capable of add shortcodes to your product excerpts

In the meantime, when you needed to show product attribute archive hyperlinks, you can use this code snippet:

/**

 * Show product attribute archive hyperlinks 

 */

add_action( 'woocommerce_product_meta_end', 'wc_show_attribute_links' );

// if you would like to indicate it on archive web page, substitute "woocommerce_product_meta_end" with "woocommerce_shop_loop_item_title"

operate wc_show_attribute_links() {

international $submit;

$attribute_names = array( '<ATTRIBUTE_NAME>', '<ANOTHER_ATTRIBUTE_NAME>' ); // Add attribute names right here and bear in mind so as to add the pa_ prefix to the attribute identify

foreach ( $attribute_names as $attribute_name ) {

$taxonomy = get_taxonomy( $attribute_name );

if ( $taxonomy && ! is_wp_error( $taxonomy ) ) {

$phrases = wp_get_post_terms( $post->ID, $attribute_name );

$terms_array = array();

        if ( ! empty( $phrases ) ) {

        foreach ( $phrases as $time period ) {

      $archive_link = get_term_link( $term->slug, $attribute_name );

      $full_line="<a href="" . $archive_link . '">'. $term->identify . '</a>';

      array_push( $terms_array, $full_line );

        }

        echo $taxonomy->labels->identify . ': ' . implode( ', ' . $terms_array );

        }

     }

    }

}

WooCommerce hooks additionally offer you a lot of helpful filter features to edit product knowledge. As an illustration, you possibly can reorder product tabs with this snippet:

/**

 * Reorder product knowledge tabs

 */

add_filter( 'woocommerce_product_tabs', 'woo_reorder_tabs', 98 );

operate woo_reorder_tabs( $tabs ) {

$tabs['reviews']['priority'] = 5; // Evaluations first

$tabs['description']['priority'] = 10; // Description second

$tabs['additional_information']['priority'] = 15; // Extra data third

return $tabs;

}

Or, you can add a {custom} tab:

/**

 * Add a {custom} product knowledge tab

 */

add_filter( 'woocommerce_product_tabs', 'woo_new_product_tab' );

operate woo_new_product_tab( $tabs ) {

// Provides the brand new tab

$tabs['test_tab'] = array(

'title' => __( 'New Product Tab', 'woocommerce' ),

'precedence' => 50,

'callback' => 'woo_new_product_tab_content'

);

return $tabs;

}

operate woo_new_product_tab_content() {

// The brand new tab content material

echo '<h2>New Product Tab</h2>';

echo '<p>This is your new product tab.</p>';

}

For extra data on utilizing these features, take a look at this entire record of WooCommerce hooks.

A worldwide web page template

Whenever you’re working with PHP code for WooCommerce, an alternative choice is to create a worldwide {custom} product web page template from scratch. Remember that this technique gained’t work for block themes.

To start, you’ll want to call your new file template-custom-product.php and write a gap PHP remark on the high, stating the template’s identify:

<?php /* Template Title: Instance Template */ ?>

On this situation, you may need to substitute “Instance Template” with “World Customized Product Web page Template” or one thing related.

This template might be modeled after the default WooCommerce product web page. Then, you possibly can modify it as you want utilizing net hooks.

Increase gross sales with a {custom} WooCommerce product web page

Customizing your WooCommerce product web page might help you successfully showcase your choices. It additionally allows you to provide extra choices to clients and create a singular expertise that engages your viewers. As we’ve got seen, there are a number of methods to edit this web page.

If in case you have a block theme, you should utilize the Website Editor to switch the looks of the worldwide template. So as to add extra performance, you possibly can set up WooCommerce extensions. Should you’re an skilled WordPress person, you might need to use CSS or PHP, however this could be a delicate course of.

Are you able to customise WooCommerce product pages to drive extra conversions? With WooCommerce extensions you possibly can add every little thing from product bundles to flash sale options — all with out touching a line of code!

Visit the extensions marketplace to customize your store



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