Turning actuality right into a fairy story with Fairytale CJM by Evrone


It may be tough for a shopper to know how designers work. Positive, they do not must. However they should know what they’re paying for, proper? We at Evrone have tried to resolve this problem by creating the Fairytale CJM, which may clarify in an accessible and simple method what CJM is and the way it may be helpful.

What’s Fairytale CJM?

CJM (buyer journey map) is a instrument that illustrates the interplay with the service from the standpoint of the shopper. This can be a diagnostic instrument that doesn’t resolve issues, however as an alternative helps to search out them. CJM exhibits step-by-step how the shopper makes use of the service and what issues they could face in doing so.

fairytale cjm

Drawing up such a map is a particular course of with its personal methodology, which takes under consideration completely different teams of customers and completely different eventualities of their conduct. That is what its worth is: with the assistance of CJM, we assist the shopper and their staff to take a look at their product with another person’s eyes.

Why is that this wanted?

Normally, shoppers include a basic drawback, not a selected request. Due to this fact, you first want to check what the actual purpose for the issue is after which supply instruments to resolve it.

customer journey map

However it isn’t simple to persuade the proprietor of the product that sure manipulations are wanted for diagnostics. You may give a presentation, put together a thick report, utter intelligent phrases, and nonetheless not get by way of to them. Or, you may simplify it as a lot as potential and present it with a transparent instance. As an example, as a fairy story.

That is how Evrone’s Fairytale CJM venture was born. It exhibits what CJM is and the way it works, in an accessible and entertaining method.

What does it appear to be?

It’s based mostly on the story of three fairy-tale characters who undergo a magical labyrinth. These are the Unhappy Clown, Snow White, and the Snake. Every has its personal set of traits.

fairytale cjm characters

So, Clown is a skeptical, grownup techie, Snow White is an lively scholar from the TikTok era, and Snake is a millennial who loves membership life.

That is an apparent metaphor for various teams of customers and the service, which, for every of them, is a mysterious labyrinth. To realize the purpose, they carry out the identical actions, however on account of completely different traits, they react otherwise to every state of affairs. For instance, the Snake is indignant when requested to chew his elbow, as a result of he doesn’t even have arms! And the Unhappy Clown, as an entire, isn’t able to make any actions.

fairytale cjm customer journey

After every step, brief explanations from the CJM methodology seem. So, the motivation of the consumer may be found utilizing the interview and the tactic of 5 Whys. And don’t forget that the extra obstacles come up on their journey, the decrease their loyalty is.

What does it do?

We made this venture about CJM as a result of it is among the most helpful and well-liked instruments within the work of a designer. Not a single giant service can do with out such a map.

designer project fairytale cjm

In creating this venture, we, to begin with, natively defined to the shopper what CJM is all about. Second, we tried to persuade them of the usefulness of such an evaluation. Third, we confirmed our personal experience and expertise. We not solely conveyed the thought cheerfully, but in addition confirmed that we are able to do it in an entertaining method, comprehensible for a large viewers. And, after all, we confirmed off our graphic abilities, receiving a number of design awards.

If you wish to take your services or products to the subsequent degree and discover new development factors, we may also help! Evrone not solely is aware of how one can develop technically advanced merchandise, but in addition helps to make them easy and user-friendly. Simply fill out the shape under, and we shall be in contact with you as quickly as potential.

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