Why You Want a Versatile Ecommerce Platform


Serving to you scale

Having a versatile ecommerce platform is crucial to creating a fantastic purchasing expertise in your consumers. As an ecommerce web site, you need the flexibility so as to add any characteristic or performance to your retailer whereas additionally having the liberty to design your frontend nonetheless you’d like.

And within the quickly rising world of ecommerce, you want flexibility to adapt shortly to shifts in client habits.

As a result of investing in an ecommerce platform is such a giant choice — and since altering platforms is usually a problem — it’s vital to undertake a versatile answer early within the lifetime of what you are promoting. On this publish, we’ll study the qualities that enhance platform flexibility and why WooCommerce is a sturdy, versatile choice for making a standout on-line store.

What makes a versatile ecommerce platform?

Means to customise

A very versatile ecommerce platform provides you the flexibility to mildew the answer to satisfy the customized wants of what you are promoting. You possibly can add new modules at will and you’ve got the flexibility to tweak them as wanted.

Off-the-shelf ecommerce platforms that solely allow you to make fundamental frontend modifications restrict your creativity and your capability so as to add new options to your web site. It’s because many of those template-based platforms don’t allow you to modify the platform’s code.

Once you need to add options or designs outdoors the platform’s fundamental providing, you typically haven’t any selection however to undertake a brand new platform.

These options could make it simpler to get began, saving you time within the course of. However in the long term, they’ll finally find yourself being dearer and time-consuming as it’s good to implement new instruments and work extra to beat the software program’s limitations.


An ecommerce platform is greater than only a place for purchasers to make transactions. It also needs to function a central hub so that you can handle what you are promoting. Your enterprise will use a number of different purposes and techniques so it’s vital that your ecommerce platform is ready to connect with these instruments.

A versatile platform integrates seamlessly along with your different enterprise techniques, whether or not it’s an e-mail advertising service, buyer relationship administration (CRM) software program, ERP, or different. You possibly can sync knowledge between options and automate processes in order that you don’t want to hop between platforms to repeat handbook duties.

Along with your inner techniques, a versatile ecommerce platform ought to have the ability to connect with exterior marketplaces, social media platforms, and different gross sales channels.

Right now’s consumers store and uncover merchandise by means of a number of channels and their purchases embody a number of touchpoints earlier than turning into prospects.

It takes some work to record your merchandise on on-line marketplaces reminiscent of Amazon and Walmart and integration along with your ecommerce retailer can assist simplify the method.

With a multichannel connection, you possibly can seamlessly push your product choices to marketplaces. This protects you from having to manually add all of your merchandise to a number of platforms.

Plus, a multichannel integration will sync your gross sales and stock throughout channels. Doing so ensures that you just all the time have correct inventory for each channel, serving to to stop you from overselling gadgets you don’t have readily available.

Equally, in the event you promote in individual, you want a platform that connects to your in-person level of sale (POS) techniques.


As what you are promoting takes off, you’ll doubtless look to scale it to succeed in extra prospects. Nevertheless, scaling your web site can shortly turn into a nightmare in the event you use a platform not constructed to deal with your progress.

Many companies make the error of utilizing a plug-and-play platform that’s restricted to predefined templates and buy flows. These assist you to stand up and working shortly, however they received’t assist you to implement new functionalities as what you are promoting grows and customers anticipate new options.

A versatile ecommerce platform helps what you are promoting, each now and sooner or later.

It allows you to evolve whereas accommodating the complicated options wanted by a rising ecommerce enterprise. Extra importantly, will proceed working at peak degree whilst you regularly drive an increasing number of customers by means of your retailer.

There’s nothing worse than having your web site go down when customers need to purchase. Having a versatile, scalable ecommerce answer will provide you with confidence that your web site can deal with many customers, together with massive visitors spikes.

Internet hosting choices

Webhosting performs a giant half within the well being and efficiency of your ecommerce web site. Robust internet hosting ensures that your web site is all the time obtainable and that your pages load shortly.

In relation to internet hosting for ecommerce platforms, you possibly can select to undertake both a hosted or self-hosted answer.

With a hosted platform, the platform supplier handles all points of internet hosting and sustaining the location. This consists of every thing from IT and server infrastructure to web site safety. Self-hosted platforms aren’t hosted by the platform supplier. They require you to arrange your personal internet hosting surroundings and add the answer to your web site.

Naturally, self-hosted platforms provide way more flexibility than hosted platforms. They aren’t certain to a single internet hosting supplier and also you’re free to make use of your most well-liked service. Which means that in the event you outgrow your supplier or search to alter your service for any motive, you are able to do so.

Help for any enterprise mannequin

An ecommerce platform isn’t versatile if it may possibly’t adapt to totally different enterprise fashions. For example, what you are promoting may comply with a subscription mannequin during which prospects subscribe for recurring deliveries as a substitute of buying particular person merchandise.

On this case, you want a platform that simply allows you to record and promote subscription merchandise. Moreover, you want the backend performance in your prospects to handle these subscriptions.

What makes WooCommerce a extremely versatile ecommerce platform?

Constructed as a plugin for the WordPress content material administration system (CMS), WooCommerce affords unparalleled flexibility for retailer house owners trying to maximize their retailer’s performance whereas having the liberty to manage each element of the location’s design.

As a result of the platform is open supply, it affords limitless customizations.

There are millions of WooCommerce-compatible WordPress themes that you should utilize because the constructing blocks in your web site. With entry to the CSS type sheets, you possibly can all the time add any customized code to tweak the designs the way you’d like.

Moreover, as a WordPress plugin, WooCommerce has the advantage of being a part of the large WordPress neighborhood. Being fashionable open-source options, there are a lot of builders that create instruments to increase WooCommerce and WordPress performance.

You will discover WooCommerce plugins so as to add particular options for transport, analytics, product administration, funds, or every other space of your ecommerce retailer.

With the suitable plugins, WooCommerce can adequately serve the wants of any on-line enterprise.

WooCommerce additionally comes with a strong REST API that you should utilize to increase the performance of your on-line retailer. With it, you possibly can work together along with your web site’s knowledge to carry out numerous operations together with creating, creating, updating, and deleting several types of data.

For example, with the merchandise API, you possibly can change product data reminiscent of gross sales value, SKU, description, and amount.

The WooCommerce API additionally allows you to join further exterior platforms to your WooCommerce retailer. The API handles requests in JSON format and makes use of WordPress REST API Authentication strategies and normal HTTP verbs that are understood by most HTTP purchasers.

Adaptable for various enterprise fashions

One other nice side of WooCommerce is the flexibility to promote something. Whether or not you need to promote an assortment of bodily items or a digital product, the platform makes it straightforward to record quite a lot of product varieties. This additionally consists of subscriptions, memberships, and appointments.

Made for progress

WooCommerce is a extremely scalable platform, working for each companies massive it small. It might probably deal with hundreds of merchandise in your catalog whereas supporting lots of of concurrent internet guests with out struggling efficiency points.

And with numerous plugins and the flexibility to tweak your code, the platform’s performance can develop to satisfy your increasing enterprise wants.


Flexibility is a key consideration when selecting an ecommerce platform and it may possibly have a big effect on the long run well being of what you are promoting. A versatile ecommerce platform will scale with what you are promoting whereas providing you with the liberty to higher management the look and performance of your web site.

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