Social community X is making an attempt to capitalize on the elimination of ByteDance apps like TikTok and Lemon8 from U.S. app shops by launching a devoted vertical video feed.
The corporate is including a video tab within the app’s backside bar for customers within the U.S. to allow them to shortly entry video content material on the platform.
“An immersive new dwelling for movies is rolling out to customers within the US at the moment,” the corporate mentioned in a put up on Sunday.
X customers already can scroll via quick movies by tapping on a video on the timeline and scrolling up. This new tab for movies is only a devoted part for these movies. Plus, this isn’t the primary time the corporate has tried to create a brand new dwelling for movies.
An app reverse engineer had beforehand previewed a media tab for movies, however that is the primary time X is making an official announcement.
The social community has currently been specializing in video experiences. Final 12 months, it launched a standalone TV app to indicate movies from completely different organizations and creators.
With TikTok going through troubles within the U.S., social networks are attempting to benefit from the uncertainty round ByteDance apps within the U.S. Meta introduced video modifying app referred to as Edits to compete with ByteDance’s CapCut, whereas X rival Bluesky has launched a customized feed for vertical movies.